Privacy policy

Last updated: March 11, 2026

StickyTape AB ("we", "us", "our") is a company specialising in sports equipment and is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share and protect your personal data. It applies to all services provided by StickyTape AB, including our digital channels, e-commerce operations and physical sales channels. We comply with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

1. Data Controller

StickyTape AB, company registration number 559478-7946, is responsible for the processing of your personal data.

If you have any questions about how we handle your information, you can contact us:

Contact details

Email: kundservice@stickytape.se
Address: StickyTape AB, Bäckevarv 280, 442 95 Hålta, Sweden
Phone: +46 708 73 61 71

2. Collection of Personal Data

We only collect and process personal data that is necessary for specific purposes, in accordance with the GDPR.

Examples of information we may collect include:

Identity information
First name, last name, customer ID and date of birth (where relevant).

Contact information
Address, email address and telephone number.

Order and payment information
Information about orders, payment methods and billing addresses.

Technical data
IP address, browser type, device information, as well as data from cookies and similar technologies.

Behavioural information
Information about how you use our website, such as click history, pages visited and product preferences.

We collect this information directly from you when you place an order, subscribe to our newsletter or contact us. We may also collect technical information automatically through cookies and similar technologies.

3. Purposes and Legal Basis for Processing

Your personal data is processed to enable us to provide our products and services and fulfil our legal obligations.

We process personal data for the following purposes:

Performance of a contract
To process orders, deliveries and payments.

Legal obligations
To comply with legal requirements, such as those under applicable accounting legislation.

Legitimate interests
To improve our products, analyse user behaviour and develop our business.

Marketing
With your consent, we may send newsletters and offers by email or through other channels. You can unsubscribe from such communications at any time.

4. Personal Data for Advertising and Customer Matching

We may use personal data, such as email addresses or telephone numbers, to display relevant advertisements to our customers through digital advertising platforms.

This may include the use of services provided by, for example, Google for features such as Customer Match. When using such services, certain information may be shared with advertising platforms in encrypted or hashed form in order to:

  • display more relevant advertisements to existing customers
  • exclude existing customers from certain campaigns
  • create similar audiences for advertising purposes

This processing is based on our legitimate interest in marketing our products, or on your consent, depending on how the data was collected.

We only share data in accordance with applicable data protection legislation and the advertising platforms' policies. The information is used solely for advertising on behalf of StickyTape and not for marketing by other companies.

We only use personal data collected directly from you (first-party data) or from partners who have the right to share such information in accordance with applicable law.

5. Retention of Personal Data

We retain your personal data only for as long as necessary for the purposes for which it was collected, or for as long as required by law.

For example, order and payment information is retained for at least seven years in accordance with applicable accounting legislation.

6. Sharing of Personal Data

To provide our services, we may share personal data with carefully selected third parties, such as:

Suppliers and subcontractors
For example, shipping companies and IT service providers.

Payment service providers
To facilitate secure payments.

Marketing platforms
For example, advertising platforms such as Google, in order to display relevant advertisements.

Authorities
When we are legally required to disclose information.

All partners who process personal data on our behalf do so under data processing agreements and in accordance with the GDPR.

7. Transfers to Third Countries

Some of our service providers may be based outside the EU/EEA, for example in the United States.

Where such transfers take place, we ensure that an adequate level of protection is maintained through mechanisms such as:

  • EU Commission Standard Contractual Clauses
  • other approved safeguards under the GDPR

8. Security

We use technical and organisational security measures to protect your personal data, including:

  • encryption
  • pseudonymisation
  • access restrictions
  • secure storage

Only authorised personnel have access to personal data.

9. Your Rights

You have several rights under the GDPR.

Right of access
You have the right to know what personal data we process about you.

Right to rectification
You may request that inaccurate information is corrected.

Right to erasure
In certain circumstances, you may request that your personal data is deleted.

Right to restriction of processing

Right to data portability

Right to object
You have the right to object to processing carried out for direct marketing purposes.

To exercise your rights, you can contact us at kundservice@stickytape.se.

We normally respond to requests within 30 days.

10. Cookies and Tracking

We use cookies and similar technologies to:

  • improve website functionality
  • analyse traffic
  • measure and optimise advertising

You can change your cookie settings at any time through your web browser. For more information, please see our Cookie Policy.

11. Changes to the Privacy Policy

We may update this Privacy Policy when necessary, for example due to changes in legislation or how we process personal data.

The latest version is always available on stickytape.se.

12. Contact and Complaints

If you have any questions or complaints regarding our processing of personal data, you are welcome to contact us:

Email: kundservice@stickytape.se

You also have the right to lodge a complaint with:

Swedish Authority for Privacy Protection (IMY)
www.imy.se